Matthew Bivens is the Chief Revenue Officer and a Certified Transformation Coach with YDBG, bringing 15 years of expertise in sustainable business growth and 8 years of hands-on coaching on the YDBG platform.
As CRO, Matthew helps drive revenue growth by aligning marketing, sales, and client success around a seamless client experience—from their first touchpoint to every phase of their transformation. He focuses on building scalable systems, strengthening team accountability, and driving strategies that lead to long-term results.
As a YDBG Certified Transformation Coach, Matthew brings over a decade of experience built from the inside out. He started as a dedicated player—building habits, receiving coaching, and doing the work to grow. That foundation now informs his approach as a coach. For the past eight years, he’s led clients through the same framework that transformed his own life—officiating GameDays, leading group coaching, and walking clients through the practice of aligning their fitness, lifestyle, and consciousness to create True Independence. His coaching is grounded in practice, not theory—rooted in years of personal application and ongoing growth. Based in Atlanta, GA, Matthew is also a father, husband, and long-time podcaster. When he’s not transforming lives or building businesses, you’ll find Matthew cracking jokes with his wife, watching Disney movies with his kids, or working in his garden.
